Story image

'Onwards and upwards' for CRM & data as Salesforce acquires Krux

04 Oct 2016

Data management provider Krux is excited for future possibilities for the companies, customers and partners alike as the company announced today that it will be acquired by the CRM giant Salesforce.

Krux CEO and co-founder Tom Chavez posted a blog, in which he described how Salesforce's #1 CRM platform will match with Krux's data management platform, Intelligent Marketing Hub.

"As a part of the Salesforce ecosystem, we’ve had the opportunity to work closely with the Salesforce team to create integrations that make our customers even more successful," he states in the blog.

He believes that the companies have common core values, including innovation, trust, transparency and customer success, which will help them build what they are calling the industry's 'smartest Marketing Cloud'.

To do this, the companies will use data management to extend Salesforce Marketing Cloud's abilities to target and segment potential consumers. It will also power Salesforce Einstein with 'billions' of new datasets, building an ever-smarter picture of customers.

"We’re trading gas for rocket fuel. Becoming part of Salesforce is great news for our current and future clients, our partner network and our employees," he says.

He says Krux will continue to provide relevant and valuable customer experience through data, reach and impact through the Salesforce platform.

Chavez also says that both companies will continue to support their partner ecosystems and integration with different platforms.

"Onward and upward! We want to thank all of our employees, investors, partners and clients for helping us get to this exciting juncture," he concludes.

50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.
Xero launches new data capture product in NZ
“Data automation is the fastest growing app category on the Xero app marketplace so we know there is a hunger for these types of tools."
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.