Story image

Oracle announces new AI-based CX apps for commerce, marketing, sales and service professionals

28 Apr 17

Oracle today announced new artificial intelligence-based customer experience apps for commerce, marketing, sales and service professionals to deliver improved experiences across the customer lifecycle in real time.

The new Adaptive Intelligent Apps for CX blend first-party and third-party data with decision science and machine learning to deliver AI-based customer experience solutions.

Adaptive Intelligent Apps for CX are designed to help enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite.

“By combining first and third party data with machine learning and a comprehensive cloud applications suite, Oracle provides a package that helps eliminate the need for more integration or other costly and time-consuming processes,” Oracle Adaptive Intelligence applications development senior vice president Clive Swan says.

“This enables our customers to achieve immediate value and take a smarter approach to business transformation.” 

Adaptive Intelligent Apps are powered by the Oracle Data Cloud, a data marketplace with a collection of more than 5 billion global consumer and business IDs and more than 7.5 trillion data points collected monthly.

The new Adaptive Intelligent Apps for CX can react, learn and adapt in real time based on historical and dynamic customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences, and Internet of Things (IoT) data. 

Adaptive Intelligent Apps for CX embeds within Oracle CX Cloud Suite applications to support customer experience workflows across commerce, marketing, sales, and service.  

Commerce professionals can get recommendations utilising account data, shopper third-party data and real-time inputs to optimise outcomes and create positive customer experiences.

Marketing professionals can personalise engagements in real time, helping marketers capture attention, drive engagement, and improve conversion.

Customer service professionals can use it to optimise the selling process to improve productivity and account engagement. 

Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Businesses in APAC are ahead of the global digital transformation game
“And it’s more about people and culture - about change management - along with investing in the technology.”
HubSpot announces fund for 'customer first' startups
HubSpot is pouring US$30 million (NZ$40 million) into a new fund to support startups that demonstrate ‘customer first’ approach of not only growing bigger, but growing better.
Mac malware on WatchGuard’s top ten list for first time
The report is based on data from active WatchGuard Firebox unified threat management appliances and covers the major malware campaigns.
LearnCoach closes $1.5m seed round
The tutorials are designed for students who want to learn NCEA subjects but can’t make it to a physical classroom.
Bin 'em: Those bomb threat emails are complete hoaxes
A worldwide spate of spam emails claiming there is a bomb in the recipient’s building is almost certainly a hoax.
Marriott sets up call centres to answer questions on data breach
Marriott has released an update on the breach of the Starwood guest reservation data breach which affected 500 million guests.