A key differentiator that Techday offers that most other publishers don't is native advertising in the form of what we call Sponsored Stories.
These are not just alternatives to traditional ads, but educational tools to ensure more messages are fully explained.
These stories are cleverly woven into and promoted on our websites, email newsletters and social media accounts. Unlike a traditional news story that may flow from the front of a particular website or email newsletter into the archives after just a day, these sponsored stories are sticky for the length of the campaign (normally two weeks).
Sponsored Stories are great for promoting events, using case studies that you’ve written already or driving enquiries for your sales team. They come in many different forms and can be written by you, your PR agency or by one of our editors.
We can target your Sponsored Story to different sections of our network depending upon your target market. For example, ChannelLife for resellers & system integrators, bizEDGE for small businesses or IT Brief for CIOs & IT managers.
Key elements for a successful Sponsored Story:
- A catchy headline and a simple message in your content. Stories should be ideally around 500 words, (we suggest a maximum of 750 words - as people tend to stop reading if the story is too long).
- A recognisable brand. A new brand or product will get less clicks and registrations than a household brand. Perhaps consider mentioning a partner with a big brand name.
- An appropriate incentive, i.e. a MYOB prize pack will attract business owners, while an iPad will attract consumers.
- A call to action URL, so customers know what to do next. (i.e. click here to register).
- An efficient landing page - the fewer fields the better. Your landing page needs needs to match the theme of your story, have no distractions and not allow people to click away to other parts of your site.
Sponsored Stories are an affordable, effective advertising solution. One Sponsored Story costs just $1,780 per week of promotion, after which it moves into our archives. If you want us to write the content, we charge an additional $520, and $480 for creation of a landing page.
Call Techday's team of Digital Account Managers (DAMs) for an obligation free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.
With 12 tech news websites in our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on +61 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email firstname.lastname@example.org.