Story image

Promapp pushes into US market with new hire

03 Mar 15

Promapp Solutions, whose software lets organisations map their business processes, has hired Sarah Berkowski as chief marketing officer to help drive the company's tilt at the US market.

Berkowski was most recently a vice president at LoyaltyOne, the Canadian loyalty programmes company. However, she began her career in sales and marketing at Telecom New Zealand (now Spark), before leaving New Zealand and joining Sprint Canada Inc where she held progressively more senior sales and marketing positions.

She says she learnt key lessons from corporate marketing in North America, including the importance of the customer client relationship and the need to approach international markets with local market knowledge.

Berkowski says it's important to never become complacent, take the 'test, learn and adapt' aproach, and sell within your means.

Ivan Seselj, Promapp CEO, says, “Sarah has extensive management experience in building teams, as well as a demonstrated track record of business-to-business successes in growing international brands through traditional and social media marketing, both of which are key to Promapp’s global expansion strategy for 2015.

"She not only understands Kiwi 'can-do' culture but also how to translate this into propositions that resonate in North American B2B markets.”

As chief marketing officer, Berkowski will be responsible for driving Promapp's B2B marketing efforts across a range of industries including IT, financial services, retail, education, manufacturing and distribution and more.

Promapp is Auckland based and is mainly owned by chief executive Ivan Seselj and chief operating officer Richard Holmes, who sit on the board alongside Sonar6 founder Mike Carden and Zac de Silva, former head of fashion chain Barkers.

The company doesn't release financial accounts, and made the Deloitte New Zealand Fast 50 in 2010.

Promapp currently has 300 clients including Fisher and Paykel Appliances, Coca-Cola Amatil, Meridian Energy, McDonald's and Genesis Energy. 

Its software has been popular with local authorities including Waikato District Council and Australia's Queanbeyan City Council, because of its ability to identify unnecessary steps in bureaucratic processes such as building consent applications.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."