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Property open days in AR/VR? Chinese real estate company is making it happen

29 May 2017

Buying a house or a new property can be tough, and a Chinese company is hoping that its new mixed reality simulations will make the experience easier for prospective homeowners.  

Mixed reality combines both virtual reality (VR) and augmented reality (AR) to create a new sensory experience, allowing consumers to lean into the future with the best of what the virtual and realistic worlds offer.

Yungching Realty Group announced a new partnership with iStaging to be the first real estate agency in the world to use mixed reality (MR) technology.

Yungching Realty Group president Sun-Ching Yu, says: “With mixed reality, the whole world around you becomes your viewing screen enriched with information.”

“MR Smart Living s an entirely new level of immersive experience. You might be sitting on your couch at home or taking a walk down a street, and now you can easily access a wealth of information.”

“People don’t just buy a house, but also the whole ambience around it as well as the nearby lifestyle facilities,” he says.

“Convenience, prospects for future development, and the value of the property are crucial factors when it comes to the final decision.”

iStaging recently signed a deal with IMAR, an urban planning consultancy based in Saudi Arabia, to promote visualisation technologies for the real estate industry.

iStaging CEO Johnny Lee notes: “It’s through the integration of AR and VR that we can combine the virtual and real worlds into a higher level." 

"There’s a delicate balance between allowing both worlds to exist and creating new interactions and simulations at the same time.”

Lee expressed his excitement and confidence that the MR Smart Living service will serve as a model for the rollout of MR around the world.

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