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Qualtrics aims to help organisations master experience management

22 May 2019

Qualtrics announced the official launch of Experience Basecamp, an on-demand learning platform designed to help organisations rapidly build Experience Management (XM) expertise and is immediately available to all Qualtrics customers.

Experience Basecamp helps users master XM products, including CustomerXM, EmployeeXM and Research Core, which measure and improve the four core experiences of business — customer, employee, product, and brand.

More than 60 courses available on Experience Basecamp include:

  • Core Research Practices: help customers gain insights into collecting, understanding, analysing, and reporting user feedback and how to personalise and configure a project.
  • Employee Lifecycle: help organisations discover how to gather, measure, and strategically act on employee experience data at crucial lifecycle moments.
  • Acting on Customer Feedback: teach organisations how to design, visualise, and turn customer feedback into actionable insights.

"Whether you are new to Qualtrics or have been building experience programs for years, Experience Basecamp delivers a unique experience for Qualtrics customers that will take them to the next level. From how-to instructions for our industry-leading technology to best practices and business value delivery, the expert-backed courses will prepare anyone to succeed in Experience Management," said Qualtrics global head of customer success Brian Stucki.

Earlier this year, thousands of Qualtrics X4 attendees participated in sold-out early access Experience Basecamp sessions. Customers using Basecamp — including the American Automobile Association (AAA) — quickly master the skills to design and implement world-class XM programs.

"Experience Basecamp is instrumental in helping our team learn how to use the XM platform and apply the best practices in Experience Management. Having this quick resource to reference only enhances our customer experience with Qualtrics," said AAA executive director Candice Seiger.

Experience Basecamp puts learning into the hands of users with online video courses created by Qualtrics subject matter experts. The material equips Qualtrics customers with the skills to build world-class customer experience, employee experience, and research programs.

This learn-at-your-own-pace resource includes over 30 hours of training and 60 courses, all focused on XM methodology and program best practices.

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