While on tour recently in Japan, pop icon and social media pioneer Lady Gaga asked her fans to upload photos of themselves to her Japanese website, using software from New Zealand’s Shuttlerock, a visual marketing software company.

Designed to aggregate and display the images, photos from the campaign will be used to create a poster to be included inside the Japan version CD of the upcoming “Cheek To Cheek” album.

To promote the social media campaign, ‘Universal Music LLC’ created a digital billboard at Shibuya, the world's busiest pedestrian crossing, as well as posters at the concert venue and on campaign site for Japan.

“To say we’re thrilled to be working with Lady Gaga would be an understatement,” says Jonathan Hendriksen, Shuttlerock founder and CEO.

“Her powerful connection with her fans and use of social media to engage with them is virtually unparalleled in the music industry, and the Shuttlerock platform is a natural fit to help her take that connection to another level.”

With 41,749,492 Twitter followers and 67,376,947 Facebook fans, Lady Gaga is one of the top celebrities on social media.

Hendriksen says Shuttlerock allows artists like Lady Gaga to capture visual content from fans and easily display and aggregate it, while incorporating the same look and feel like the artists’ website and brand.