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Salesforce announces advanced AI-powered analytics integration for sales, service, and marketing

19 Jun 2017

CRM software provider Salesforce has launched Salesforce Einstein Analytics, delivering advanced analytics for millions of CRM users.

Einstein Analytics adds a layer of artificial intelligence to the entire analytics workflow, automatically surfacing CRM insights and recommending actions to accelerate sales, improve customer service and optimise marketing campaigns.

Millions of Salesforce users have leveraged out-of-the-box operational reports and dashboards to quickly look up their data, understand performance and communicate results.

Now, they can continue their analytics journey with advanced analytics apps built into Salesforce.

With the amount of customer data volumes growing exponentially every day, analytics has become more important than ever before.

It is impossible for anyone to spot every trend, understand every correlation or test every hypothesis.

Now companies have a way to empower their sales reps, service agents, marketers and analysts with the insights they need to make every customer interaction smarter, without having to build mathematical models, write algorithms or ask an expert for help.

Einstein Analytics delivers a portfolio of contextually relevant, self-service analytics apps that empower every CRM user to explore data and uncover insights—from a simple sales pipeline dashboard to the most advanced complex forecasting decision.

With the new AI-powered Einstein Discovery, Einstein Analytics apps can automatically analyse billions of data combinations to surface predictive insights and prescriptive recommendations.

“From day one, our vision for analytics has been to empower business users with data-driven experiences that guide every customer interaction,” says Salesforce Einstein Analytics GM Ketan Karkhanis.

“We have broken down barriers to data accessibility, exploration, visualisation, actionability and today we are building on that momentum by adding the power of AI.

“With Einstein Analytics, every CRM user can now see not only what happened in their business, but why it happened and what to do about it, without requiring a team of data science experts.”

Sales reps, service agents, marketers and analyst can unlock new opportunities from within their data to make every customer interaction smarter.

Analytics apps for sales, service, marketing

Salesforce has CRM analytics with role-specific, native analytics apps that break down the barriers to data accessibility, exploration and actionability for every Salesforce user.

Einstein Analytics apps are pre-configured with role-specific KPIs built in Salesforce, providing users with an intuitive, self-service way to drill into the most up-to-date data, uncover insights, collaborate and take instant action from any device. 

Sales Analytics allows sales reps and leaders to manage forecasts, pipelines and team performance.

Service Analytics enables service agents and call centre managers to improve customer satisfaction, agent efficiency and channel optimisation.

B2B Marketing Analytics brings data-driven marketers insights on engagement, pipeline and campaign performance needed to take action.

In addition, customers can also build and customise their own custom analytics apps on the Salesforce platform -- with the new analytics app designer, visual data prep and external data connectors.

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