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Salesforce gives its app-development partner programme a facelift

03 May 17

Salesforce, the world’s fastest-growing top-five enterprise software company and industry-leading CRM provider today relaunched a partner programme to help developers, startups and software vendors build new Salesforce-compatible apps.

The Salesforce AppExchange partner programme accelerates the ability of any interested app builder to build, market and sell intelligent apps for the $389billion Salesforce economy.

“The convergence of AI, IoT and massive datasets has created incredible new opportunities for developers to move beyond the app—and build components, intelligent bots, data streams and more,” says Salesforce AppExchange executive vice president Leyla Seka.

“The new AppExchange Partner Program empowers the next generation of Salesforce ISVs with a single destination for everything they need to succeed—the training to create solutions on cutting-edge Salesforce technology and the programs to turn them into businesses with global reach.”

New Opportunities in the World’s Largest ISV Ecosystem

The Salesforce AppExchange, the world’s largest and longest-running enterprise app marketplace, is home to more than 3,000 solutions for sales, service, marketing and more that have been installed more than 4 million times.

Nearly 90% of the Fortune 100 have already installed apps from the AppExchange.

Salesforce Trailhead, the online, interactive learning platform that empowers everyone to upskill for free, educates developers at every level on how to build apps, components and more on Salesforce.

With Einstein embedded into the Salesforce Platform, developers can access state-of-the-art AI technologies like machine learning and natural-language processing, making those solutions smarter than ever before.

Today, Salesforce unveiled its new AppExchange Partner Program, replacing the current ISV Partner Program. 

“The Salesforce Partner Program has allowed us to build, test and bring customer feedback intelligence to the Salesforce ecosystem, and in doing so, has given us the ability to serve a whole new class of customers,” says Wootric CEO Deepa Subramanian.

“We’re excited to partner with a company that shares our focus on customer centricity, while also providing us with a battle-tested partner program.”

Key new features of the AppExchange Partner Program include:

New Business Model: Developers, startups and ISVs can now take advantage of a new pricing structure that provides enablement and support based on the partner’s AppExchange Trailblazer Score—a new, point-based system that supports partners for their growth and activities.

New Onboarding Experience: To accelerate time-to-market, the AppExchange Partner Program will include several new onboarding tools to streamline a partner’s journey from idea to app, including an onboarding wizard, payment tools, and a new partner programme dashboard.

New Technology Tools: With updates three times a year to the entire Salesforce Platform, partners benefit from Salesforce’s continuous innovation. The AppExchange Partner Program provides partners with the latest technology tools such as Salesforce DX and free Heroku access. 

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