bizEDGE NZ - SEEK app update delivers 75% increase in job applications

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SEEK app update delivers 75% increase in job applications

Job search app SEEK’s latest update allows Android and iOS users to manage their jobseeker profile (SEEK Profile) via their mobile, as well as upload and edit a CV or personalised cover letter.

Today, more people are living on mobiles, making on-the-go functionality a game changer for job seekers wanting to tailor their applications and upload files from cloud services such as Dropbox and Google Drive. 

The new solution, soft-launched in March 2017, has delivered a 75% increase in job applications completed via the mobile app each day. 

The company now processes 60% of its traffic through mobile and receives nearly 1.5 million applications via mobile devices per month.

SEEK ANZ managing director Michael Ilczynski says the latest app update is a response to the worldwide shift to mobile.

SEEK’s mobile apps is facilitating behavioural changes in the recruitment process, with evidence of users taking a more considered and tailored approach to their job applications, moving away from an unsuccessful spray-and-pray approach, he says.

Ilczynski believes the updated functionality will give applicants and recruiters alike the benefits of a tailored CV and application at the speed of mobile.

Since January 2017, there have been 86,000 CVs uploaded and 68,000 deleted, indicating the people want to not just upload, but also tailor and manage CVs for varying roles in a matter of seconds from their mobile, says Ilczynski.

“It’s the small details that can make a big difference for a candidate’s chance of getting an interview, and the uptake of the new features in the app shows that users are enjoying being able to take control of the details that can improve their chances,” says Ilczynski.

 “Crafting a quality CV and SEEK Profile is a key skill to clearing the first hurdle.

“In today’s economy, it’s about quality, not quantity,” he says. 

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