.nz domain names can be seen almost everywhere these days. You’ll spot them on billboards and in newspaper and television advertisements. They’re plastered on many cars and trucks, and can even be seen sky-high on the sides of buildings. Everyday I see more and more tradie vans with their own domain names on the side, looking so much more professional than an firstname.lastname@example.org email address.
Those with a keen eye may have noticed a new type of .nz name recently - one that’s shorter and more direct because it drops the ‘co’ from the middle - so instead of wemovedto.co.nz, it’s now wemovedto.nz. Yes, in September 2014 names direct at .nz such as wemovedto.nz joined the existing family of .nz along with co.nz org.nz net.nz and so on..
Over 108,000 names direct at .nz have already been registered, and they’ve proven to be such a popular choice that they now account for more than 16% of all .nz domain names.
But how exactly are these domain names being used? Well, in a number of interesting ways.
Here’s six examples of how domain names are giving consumers clear direction when accessing content - acting kind of like 'sign posts for the Internet’.
So have you got a shorter .nz name yet? Start your search now.