Story image

Signagelive and Samsung up interactivity for retailers

09 Mar 16

Signagelive is teaming up with Samsung to demonstrate interactive digital signage capabilities in the retail arena.

The cloud-based digital signage platform provider’s SoC software provides existing Samsung Smart Signage Platform users with the tools needed to make static digital signage networks interactive and responsive.

Jason Cremins, Signagelive chief executive, says the retail landscape is changing dramatically as smartphones become ever more sophisticated.

“Using the SSP powered by Signagelive, high street brands can respond to market trends and take their digital signage networks to the next level by allowing their consumers to interact with displayed content through assistive EPoS applications.

Signagelive says its new SoC software version with web triggering, beacon and live TV functionality will be used to power a range of Samsung smart displays at London’s Retail Business Technology Expo this week, to show how retail companies can enhance their digital marketing activities by encouraging consumers to interact with displayed content via smartphones.

Using Signagelive’s SoC and HTML5 software, users can quickly generate and roll out interactive content such as downloadable vouchers for seasonal promotions or information on new product lines, linking instore marketing with online activities to enhance the overall retail experience, Signagelive says.

The company says its ability to support contextual and responsive digital signage applications means retail companies can now take their static digital signage networks into the interactive world.

Samsung SSP digital signage networks powered by Signagelive eliminate the need for onsite media players, resulting in capex and opex savings compared to conventional digital signage solutions, Signagelive says.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."