Story image

Signagelive and Samsung up interactivity for retailers

09 Mar 2016

Signagelive is teaming up with Samsung to demonstrate interactive digital signage capabilities in the retail arena.

The cloud-based digital signage platform provider’s SoC software provides existing Samsung Smart Signage Platform users with the tools needed to make static digital signage networks interactive and responsive.

Jason Cremins, Signagelive chief executive, says the retail landscape is changing dramatically as smartphones become ever more sophisticated.

“Using the SSP powered by Signagelive, high street brands can respond to market trends and take their digital signage networks to the next level by allowing their consumers to interact with displayed content through assistive EPoS applications.

Signagelive says its new SoC software version with web triggering, beacon and live TV functionality will be used to power a range of Samsung smart displays at London’s Retail Business Technology Expo this week, to show how retail companies can enhance their digital marketing activities by encouraging consumers to interact with displayed content via smartphones.

Using Signagelive’s SoC and HTML5 software, users can quickly generate and roll out interactive content such as downloadable vouchers for seasonal promotions or information on new product lines, linking instore marketing with online activities to enhance the overall retail experience, Signagelive says.

The company says its ability to support contextual and responsive digital signage applications means retail companies can now take their static digital signage networks into the interactive world.

Samsung SSP digital signage networks powered by Signagelive eliminate the need for onsite media players, resulting in capex and opex savings compared to conventional digital signage solutions, Signagelive says.

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.