Signagelive is teaming up with Samsung to demonstrate interactive digital signage capabilities in the retail arena.

The cloud-based digital signage platform provider's SoC software provides existing Samsung Smart Signage Platform users with the tools needed to make static digital signage networks interactive and responsive.

Jason Cremins, Signagelive chief executive, says the retail landscape is changing dramatically as smartphones become ever more sophisticated.

“Using the SSP powered by Signagelive, high street brands can respond to market trends and take their digital signage networks to the next level by allowing their consumers to interact with displayed content through assistive EPoS applications.

Signagelive says its new SoC software version with web triggering, beacon and live TV functionality will be used to power a range of Samsung smart displays at London's Retail Business Technology Expo this week, to show how retail companies can enhance their digital marketing activities by encouraging consumers to interact with displayed content via smartphones.

Using Signagelive's SoC and HTML5 software, users can quickly generate and roll out interactive content such as downloadable vouchers for seasonal promotions or information on new product lines, linking instore marketing with online activities to enhance the overall retail experience, Signagelive says.

The company says its ability to support contextual and responsive digital signage applications means retail companies can now take their static digital signage networks into the interactive world.

Samsung SSP digital signage networks powered by Signagelive eliminate the need for onsite media players, resulting in capex and opex savings compared to conventional digital signage solutions, Signagelive says.