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Signagelive incorporates NFC tags

Cloud-based digital signage supplier Signagelive has announced the incorporation of Near Field Communication tags and beacon technology into its System on Chip and HTML5 software.

The incorporation of NFC into the offering is designed to enable Signagelive customers to take static smart signage networks into the interactive world, the company says in a statement.

Signagelive’s cloud-based software platform is written in HTML5 and provides full support for different content formats including static images, HD video, web pages, IPTV, multi-zoning for different media types, image layering, RSS feeds, portrait support and screen on and off control.

It comprises enterprise-grade management of SoC commercial panels, optional proof of content and delivery functionality for better network and campaign management.

“Interactive functionality provides retailers with an extremely powerful marketing tool,” says Jason Cremins, CEO of Signagelive.

“Using Smart Signage displays powered by Signagelive’s SoC software, well known high street brands can cost effectively take their digital signage networks to a new level by giving consumers the ability to interact with displayed content though assistive PoS applications, thus increasing brand loyalty and driving overall sales,” he explains.

Cremins says Signagelive enables contextual and responsive applications to be quickly and easily created in a cloud environment, eliminating the need for costly onsite servers and other hardware,  providing a single management interface for both standard and interactive digital signage applications.