Story image

Signagelive offers up contextual, responsive digital signage with NFC

12 Jan 16

Cloud-based digital signage supplier Signagelive is incorporating near field communications into its software to serve up contextual and responsive digital signage.

The new offering, which uses NFC tags and Beacon technology on Signagelive’s SoC (System on chip) software, enables end-customers to run interactive digital signage applications on a range of non-PC devices.

The offering will be unveiled on February 12 at the Integrated Systems Europe trade show, in Amsterdam.

Jason Cremins, Signagelive chief executive, says mobile and internet technologies are rapidly evolving and emerging.

“As a result, we are seeing the development of innovative apps to increase user engagement,” Cremins says.

“To maintain our position as a top supplier of digital signage technology, we must ensure our paltform seamlessly interfaces with near field communications and location-based technologies.”

Cremins says the offering enables customers to take static signage applications into the interactive world, to deliver ‘powerful and engaging’ digital signage experiences to end customers.

“Using Signagelive, applications such as emergency messaging, triggered live TV and assistive point of sale can be quickly and easily created in a cloud environment,” Signagelive says.

Designed in HTML5 for SoC technologies, these eliminate the need for onsite media players and provide a signle management interface for both standard and interactive digital signage applications.

The company says its assisted point of sale application can be used to create an enhanced retail experience for customers to encourage brand loyalty and increase sales.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."