Story image

SMBs drive business growth through Facebook

28 Jul 2014

With over 30 million active small businesses currently using Facebook, including 19 million on mobile, SMBs are continuing to utilise social media as a key channel to build business.

A key highlight of the company’s latest financial and usage reports, the social media giant claims Facebook use is on the rise amongst blossoming businesses.

Citing Chumbak, a maker of India-inspired products, as an example, the company says the business uses Facebook its leading marketing channel, which is responsible for 35% of online revenue and 38% of website traffic.

“Their Facebook Ads deliver a 5X return on advertising spend and have helped the company grow to more than 150 employees in three offices,” the report adds.

With over 1.5 million active advertisers, Facebook continues to make progress across all segments of marketers, reporting a rise in mobile advertising revenue (151% growth), which subsequently represents 63% of total advertising revenue.

Generally speaking, in Q2 2014, total revenue was US$2.9 billion, an increase of 61% compared with $1.8 billion in the second quarter of 2013.

"We had a good second quarter," said Mark Zuckerberg, Facebook founder and CEO.

"Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world."

Other key usage highlights include:

• Daily average users (DAUs) were 829 million as of June 30, 2014, an increase of 19% year-over-year

• Monthly active users (MAUs) were 1.32 billion as of June 30, 2014, an increase of 14% year-over-year, and 63% of those MAUs visit Facebook every day

• Mobile MAU’s were 1.07 billion as of June 30, 2014, an increase of 31% year-over-year. Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year

You only get one chance to make a first impression
Regardless of where you come from one thing is for certain, businesses only get one chance to make a first impression.
Datto expands A/NZ presence with Sydney office
This investment will enable Datto and its partners to continue to grow and address the IT needs of small and medium businesses (SMBs) in the region.
Google puts Huawei on the Android naughty list
Google has apparently suspended Huawei’s licence to use the full Android platform, according to media reports.
New Zealand Govt announces cloud framework agreement with SAP
“Data-driven solutions are the most powerful way to solve some of society’s most pressing problems."
What is a kilogram? Lower Hutt holds its own weight on a global scale
Forget the old ways of measuring a kilogram – quantum physics is going to be the driver of massive change in the way we look at some of the most common forms of measurements.
How digitisation delivers speed to Porsche service documents
With its Service Department drowning in paperwork, Giltrap Porsche looked to Fuji Xerox New Zealand and its DocuShare Flex cloud document management solution for digital answers.
Govt & Canterbury Uni pour $7m into gaming research
The funding will be used to boost the University of Canterbury’s Applied Immersive Gaming Initiative, which will research and accelerate public use of immersing gaming applications.
This Feilding school has just won an international robotics award (again!)
“In typical Kiwi fashion, our students think laterally to solve challenges, build prototypes, test and retest until they have a working model. All on their own time and all with their own ideas."