Story image

SMBs drive business growth through Facebook

28 Jul 2014

With over 30 million active small businesses currently using Facebook, including 19 million on mobile, SMBs are continuing to utilise social media as a key channel to build business.

A key highlight of the company’s latest financial and usage reports, the social media giant claims Facebook use is on the rise amongst blossoming businesses.

Citing Chumbak, a maker of India-inspired products, as an example, the company says the business uses Facebook its leading marketing channel, which is responsible for 35% of online revenue and 38% of website traffic.

“Their Facebook Ads deliver a 5X return on advertising spend and have helped the company grow to more than 150 employees in three offices,” the report adds.

With over 1.5 million active advertisers, Facebook continues to make progress across all segments of marketers, reporting a rise in mobile advertising revenue (151% growth), which subsequently represents 63% of total advertising revenue.

Generally speaking, in Q2 2014, total revenue was US$2.9 billion, an increase of 61% compared with $1.8 billion in the second quarter of 2013.

"We had a good second quarter," said Mark Zuckerberg, Facebook founder and CEO.

"Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world."

Other key usage highlights include:

• Daily average users (DAUs) were 829 million as of June 30, 2014, an increase of 19% year-over-year

• Monthly active users (MAUs) were 1.32 billion as of June 30, 2014, an increase of 14% year-over-year, and 63% of those MAUs visit Facebook every day

• Mobile MAU’s were 1.07 billion as of June 30, 2014, an increase of 31% year-over-year. Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year

Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Kiwis know security is important, but they're not doing much about it
Only 49% of respondents use antivirus software and even fewer – just 19% -  change their passwords regularly.
Instagram: The next big thing in online shopping?
This week Instagram announced a new feature called checkout, which allows users to buy products they find on Instagram.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.