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Snowflake and Adobe team up to empower marketing teams

Snowflake has announced an Adobe integration with the focus on providing marketers with scalable data insights.

The Federated Data Access (FDA) connector integration is part of the Adobe Experience Cloud and enables joint customers to analyse data from Adobe Campaign on Snowflake’s integrated cloud data platform.

With this data, users have marketing campaign insights in real time on one platform with zero management, the company wrote in a statement.

The cloud data platform is also scalable to support any amount of marketing data from Adobe Campaign, including mobile, social, email, and offline campaigns, as well as inbound-outbound channel fusion data, for any number of business users.

According to Snowflake, such a solution enables marketing teams to run larger and more varied campaigns to reach their target audience.

Marketing teams will also realise the benefits of Snowflake as they analyse and iterate on campaigns for their business, the company states.

Snowflake head of media entertainment and advertising, Bill Stratton, says, “We’re excited that Adobe Campaign customers will now be able to utilise the full benefits of Snowflake for their marketing data.

“Snowflake supercharges data insights for marketers by providing a zero-management data platform that scales as marketing data increases, which allows organizations to focus on what really matters most - their customers.”

Adobe product manager Thomas Jordy says, “The combination of Adobe Campaign and Snowflake is remarkably positive for companies with huge amounts of data.

“This integration gives marketers easy access to their data to use how they see fit, opening new ways to personalise and thus drive better experiences for their customers, without any cumbersome platform management.

“Adobe Campaign users who employ the Snowflake connector will quickly see improvements to their data-driven marketing strategies.”

Customer DNA, a Finnish telecoms company, utilised the integration with positive results.

DNA head of data and visualisation Tuomo Kokkarinen says, “The amount of data, customer profiles, personalisation demands, and need for automated workflows and real-time solutions increases daily, especially in the telecoms industry.

“Snowflake and Adobe Campaign are key elements in our marketing strategy and with this solution, we'll be able to deliver personalised omnichannel customer experiences, easy to use products and proactive customer care that will help achieve our goal of having the most satisfied customers in the industry.”

Snowflake offers a cloud data platform to more than 2,000 customers, providing a single integrated platform with a data warehouse build for the cloud, secure access to network data, a core architecture for different types of data workloads and the ability to run modern data applications.

Adobe Experience Cloud offers solutions for data and insight, content and personalisation, customer journey management, commerce and advertising.