Story image

Snowflake joins with Adobe to transform customer experiences

29 Mar 2019

Snowflake Computing announced it has joined the Adobe Exchange partner program. Together, the companies will work to empower customers with data-based decision making, providing customers with a best-in-class customer experience management (CXM) solution.

Adobe Experience Cloud VP Amit Ahuja says, "As the world's leading customer experience platform we constantly look for ways to innovate and create the best data experience for our customer. 

“Snowflake’s unique cloud-built architecture has the potential to enrich our joint customers’ experience and drive impactful multi-channel experiences for our user’s customers.”

The Adobe Experience Cloud easily brings together critical customer data – behavioural, transactional, financial, operational, and third-party data – into a single source of truth. 

Armed with these insights and powered by Snowflake’s instant and near-infinitely scalable cloud data warehouse, Experience Cloud users will be able to make smarter and quicker data-driven business decisions based on what their customers want in real time by delivering timely, consistent and relevant messaging and offers across multiple channels.

Snowflake VP of strategic customer acquisitions Vince Trotta says, “Our partnership with Adobe demonstrates our dedication to creating lasting relationships with our customers and their clients.

“Together, we’re empowering joint customers to embrace the deep insights data provides, which ultimately unlocks new business potential for users and their customers.”

Snowflake is supposedly the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds.

Snowflake aims to combine the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud.

Safety solutions startup wins ‘radical generosity’ funding
Guardian Angel Security was one of five New Zealand businesses selected by 500 women (SheEO Activators) who contributed $1100 each.
Hands-on review: The ruggedly tough CAT S61 smartphone
The driveway beckoned me, so I dropped the phone several times.  Back in the study, close examination has failed to reveal a single scratch.
How printing solutions can help save the planet
Y Soft has identified five key ways organisations can become more economical and reduce their environmental impact.
Is NZ’s tech industry starting to mature?
Technology is New Zealand’s fastest growing and third biggest industry.
How Kiwibank aims to enable greater digital inclusion
"Online tools can offer a more convenient and cheaper customer experience, but there can be barriers to usage."
Scammers targeting more countries in sextortion scam - ESET
The attacker in the email claims they have hacked the intended victim's device, and have recorded the person while watching pornographic content.
Inland Revenue to shut down services later this week
“There’s never an ideal time to shut down the tax system but we’re confident the changes will make any inconvenience worthwhile.”
NZ managers prefer intuition to big data, Massey study finds
Many senior managers in New Zealand businesses have an inherent distrust of big data, opting instead to rely on their own intuition.