Story image

Spark Lab kicks off Start-up Month for Kiwi SMEs

05 Apr 2016

Spark Lab is returning to Auckland’s Seafarers building this month, giving New Zealand business owners to collaborate and learn from industry leaders. 

Spark Lab’s focus for 2016 is on inspiring and enabling New Zealand business owners, and will kick it off with ‘Start-up month’, which runs through April. 

Head of Business Marketing for Spark Home, Mobile and Business, Richard Sandford, says delivering events specifically for SMEs was a way of harnessing the creativity and collaborative ethos that Spark Lab was known for, while pairing it with practical business learning.

“The new format, starting with Start-up Month, will help us to zero-in on the things that are really going to help business people succeed,” Sandford says. 

Start-up Month will bring together 16 leading innovators, technologists, entrepreneurs, and inventors across eight events, covering a range of topics that directly impact on business operations and results, he explains. 

“As such, the events will be relevant to both those starting out, as well as those running more established companies,” says Sandford.

For one of the events, Wendy Thompson, owner of social media marketing agency Socialites, will team up with Facebook’s New Zealand managing director Spencer Bailey to discuss social media marketing. 

“We know that SMEs struggle and are looking for truly useful content - I’m excited to be able to share knowledge and support New Zealand businesses that want to grow,” Thompson says.

The sessions will be open to everyone and are free to attend, although spaces will be limited. Those interested can book tickets here

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.