By the year 2021 we will watch 604,800,000,000 minutes of video per week. That exponential growth has driven many innovations in the software that is used everyday to develop and produce this content, whether it be for Instagram or NetFlix.
Adobe has just announced performance updates and new innovations for video and audio tools in Adobe Creative Cloud to improve efficiency in video production.
From a wide range of film, TV, broadcast and streaming projects Adobe Creative Cloud powers some of the world’s best video apps and services by providing the most integrated product workflows.
New features include Content-Aware Fill for video, powered by Adobe Sensei, the company's artificial intelligence (AI) and machine learning technology, along with new capabilities for titles and graphics, crafting animations, refining audio mixing, and organising and preparing project media.
Some of the performance improvements include faster Mask Tracking for effects and colour workflows, dual GPU optimisation and improved hardware acceleration for HEVC and H.264 formats in Premiere Pro. In After Effects, enhancements include GPU-accelerated effects, such as Change Colour and Roughen Edges.
Adobe VP Steven Warner says, “Video consumption is exploding across broadcast, film, streaming services and digital marketing, resulting in a spike in content creation demands.
“Through optimised performance and intelligent new features powered by Adobe Sensei, Creative Cloud helps video professionals eliminate the most tedious production tasks so they can focus on storytelling and executing on their creative vision.”