Customer relationship management (CRM) software provider SugarCRM has announced that personal injury solicitor Zaparas Lawyers has engaged the company to provide cloud software for client enquiry management.
The first phase of the project rollout is currently underway.
Zaparas Lawyers was founded in 1981 by the Zaparas family and is a driving force in WorkCover, TAC, Public Liability, Superannuation and Asbestos related claims in Victoria.
By helping its clients with their personal injury entitlements, Zaparas Lawyers has ongoing relationships with a variety of organisations that refer clients to the firm.
“We work closely with our clients, and take the time to understand the emotional and financial circumstances pertaining to each individual that we represent, and proceed in a manner that is attentive, respectful and considerate of their wellbeing,” says Briele Heath, Zaparas Lawyers marketing manager.
“We wanted a technology solution that would help our partners and staff to streamline business processes, and to develop a better understanding of our referral partner relationships.
“As such, the ability to truly integrate SugarCRM’s software with programmes such as LawMaster and WordPress, was key in our decision to choose Sugar above other platforms.”
Zaparas Lawyers reviewed several vendors in the CRM market but ultimately chose SugarCRM for its ease of implementation and its ability to integrate with the company’s existing systems.
“Zaparas Lawyers are specialists in personal injury law, and they are looking to provide their team with detailed insights into the referral process,” says Mark Troselj, SugarCRM Asia Pacific and Japan managing director.
“We are looking forward to supporting Zaparas, with its new cohesive strategy to access a greater number of people in need of expert legal advice.”
SugarCRM’s partner CRM Strategy has facilitated the Sugar deployment with the Zaparas team since its inception.
“We are delighted to work with Sugar, a highly respected industry brand, to deliver the increased performance the law firm needed to expand and grow its business,” says Brett Cruickshank, CRM Strategy CEO.
“Our customers are looking for technology advice, as such we work closely with them in order to identify the business problems up front, and the best technology to apply to their business, as opposed to just selling a tool.
“Software integration is at the heart of what we have delivered for over 20 years, and this deployment is a leading example of Sugar’s ability to streamline processes and integrate with any system.”