Story image

Techday's regional vision for 2016

14 Jan 2016

2015 was a year of massive change for Techday.

Among other developments, we became an exclusively digital technology news publisher, we added further websites to our network and our reach extended from a predominantly New Zealand market to a number of targeted audiences throughout Australia and Asia.

One of the biggest drivers behind Techday's success is our resistance to the one-size-fits-all approach, instead offering niche audiences to our marketer clients. This allows us to tune your marketing messages precisely to smaller, more targeted groups, which is hyper-relevant to the readers.

Techday currently operates 12 websites, which are centrally orchestrated and work as a clever network but have different personalities and distinct target markets. It is this approach that we are going to continue developing in 2016.

We intend to add more niche websites to our network to allow our advertisers more targeted and effective marketing campaigns, ultimately extending our reach further into Australia and Asia.

It is this line of action that we hope will help us achieve our goal of being the most agile technology news publisher in the Asia-Pacific region.

We've spent the past couple of years perfecting our new, more nimble approach and we now have it down to a finely-tuned machine. Essentially, we can launch a targeted site and invite your perfect target readers within a matter of weeks.

If you would like to come with us into the digital era, call Techday's team of Digital Account Managers for an obligation free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.

With 12 tech news websites in our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on +61 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email info@techday.com.

Partnership brings AI maths tutor to NZ schools
“AMY can understand why students make a mistake, and then teach them what they need straight away so they don't get stuck."
Polycom & Plantronics rebrand to Poly, a new UC powerhouse
The name change comes after last year’s Plantronics acquisition of Polycom, a deal that was worth US $2 billion.
Unencrypted Gearbest database leaves over 1.5mil shoppers’ records exposed
Depending on the countries and information requirements, the data could give hackers access to online government portals, banking apps, and health insurance records.
Mozilla launches Firefox Send, an encrypted file transfer service
Mozille Firefox has launched a free encrypted file transfer service that allows people to securely share files from any web browser – not just Firefox.
VoiP new-comer upgraded and ready to take on NZ
UFONE is an Auckland-based VoIP provider that has just completed a massive upgrade of its back-end and is ready to take on the market.
Online attackers abusing Kiwis' generosity in wake of Chch tragedy
It doesn’t take some people long to abuse people’s kindness and generosity in a time of mourning.
Apple launches revamped iPad Air & iPad mini
Apple loves tinkering with its existing product lines and coming up with new ways to make things more powerful – and both the iPad Air and iPad mini seem to be no exception.
IntegrationWorks continues expansion with new Brisbane office
The company’s new office space at the Riverside Centre overlooks the Brisbane River and Storey Bridge.