TomTom has announced the launch of a new TomTom Sports app, co-created with athletes and fitness app users.
The company has been creating wearables since 2009, but Corinne Vigreux, co-founder and managing director for TomTom Consumer, says since then much has changed.
“The large amounts of data people now have access to, is overwhelming. What people really need in that moment where excuses beat conviction, is motivation and a better understanding of what works for them,” she explains.
“With our new TomTom Sports app we turn data into insights to do just that. This launch marks the beginning of what will be a hugely exciting year for our brand in the world of sports.”
The TomTom Sports app provides a single place to track up to 12 different activity types ranging from running, cycling and swimming to skiing, trail running and hiking.
The app can show your latest efforts and achievements like changes in body composition and resting heart rate. It also allows more advanced athletes to examine performance analytics on a by-the-second level.
Users can also benchmark their latest performance against their personal bests, comparing and bettering themselves. The app works alongside a range of third party platforms like Strava, Nike+, Endomondo, MapMyFitness, Runkeeper and many more.
It will be available for download from the Apple Store and Google Play store 7th February for Australia and New Zealand. The app works with iOS4 and Android smartphones