Story image

Top NZ businesses share Salesforce stories at Basecamp

04 Sep 2017

Over 800 aspiring Kiwi trailblazers attended Salesforce's first Auckland Basecamp event at Sky City Convention Centre on Thursday. 

The main auditorium was full of representatives from New Zealand's Salesforce ecosystem of customers, partners and cloud specialists.   

Craig Skinner, Salesforce New Zealand commercial sales director, opened the event with the small business keynote.

During his presentation, Skinner demonstrated how New Zealand small businesses can leverage all its rich customer and business data to drive revenue and productivity. 

"New Zealand small businesses are the engine room of our economy, but we need to take the number 8 wire mentality and bring it through to the digital age," says Skinner.

The session also featured Iain Dixon, HazardCo managing director, who shared how Salesforce has become an integral part of his business.

"We have a team of sales reps out on the road from the top of the North Island to the bottom of the South, so we needed a platform that could be a single source of truth.

“Salesforce allows us to track leads in real time and to support our salespeople on the road," says Dixon.

The pre-show featured Nigel Piper, Xero Customer Success GM, who admitted the company needed help after trying to build their own systems. 

"Being typical cloud engineers, we tried to build everything ourselves. However, we soon realised that we needed some expert help - that's where Salesforce came into the picture."

Xero deployed the Salesforce Service Cloud 15 months ago. 

Tom Karemacher, Salesforce Area vice president, hosted the main keynote and introduced the first screening of Fonterra's digital transformation journey video. 

Dominic Quinn, Fonterra director of digital transformation, says New Zealand's largest company had 30 disparate CRM systems across the business.

Now, Salesforce is now the only platform and has become a single source of truth for all business decisions. 

"Salesforce has really spread across our entire business, we wanted a single view of the farmer, and we achieved this through developing connected apps that are used daily by many farming families. 

"We also use Chatter's collaboration tool, which has a been a great way to bring our 15,000 employees across the globe together." 

Salesforce Basecamp will now travel to Melbourne for Australian customer trailblazers and business leaders. 

Google 'will do better' after G Suite passwords exposed since 2005
Fourteen years is a long time for sensitive information like usernames and passwords to be sitting ducks, unencrypted and at risk of theft and corruption.
Commission warns Spark for misleading in-contract customers
The warning follows an investigation into representations Spark made on its website and in emails in August and September 2018.
Qualtrics aims to help organisations master experience management
Experience Basecamp helps users master XM products, including CustomerXM, EmployeeXM and Research Core.
Cloud innovation driving NZ IT services market, says IDC
Managed services makes up the largest portion of total IT services revenue. However, the project-oriented market achieved the highest YoY growth.
Kiwi software company aims to improve global customer experience
Plexure has developed an intelligent technology platform that powers mobile marketing.
Hands-on review: Playing the long game with the The iPhone XR
The red XR is a rare case of having a phone that’s ‘too pretty to be covered’ - and it’s not hard to see why.
What the future of fibre looks like in NZ
The Commerce Commission has released its emerging views paper on the rules, requirements and processes which will underpin the new regulatory regime for New Zealand’s fibre networks.
Gen Z confidence in the economy is on the decline
Businesses need to work hard to improve their reputations.