Training is an investment
When you set up a business, you invest more than just money; you are investing your ideas, your time, sometimes everything you have. Last month I highlighted the importance of learning to use a computer and your accounting software, but what else do you need to learn?Look at the different aspects of your business and check out your skill level. Work out where you want your business to go in the future and what skills you need to make those plans a reality. Harnessing the power of the webAre you making the most of the internet and social media? Have you got a website to promote your business? This may be a no-brainer for most of you, but there are still a large number of businesses with little or no web presence.But when was the last time you picked up a phone book to find a business? Most people locate products and services online. Businesses need to be accessible on the web. If you are setting up a website or working with a developer on your current site, make sure you can update the content yourself. A good developer will provide this facility and training on how to use it. Effective websites need to be regularly updated to maximise the results. Make changes yourself and you are more likely to experiment and fine-tune your content. If you have to pay for every alteration, you may put it off to save money – a false economy.Knowledge is power. Understanding how social media works and being able to identify the best approach for your business is important. Social media provides not only free marketing tools but a way to interact with your customers. You need to have a social media plan and learn the skills required to implement it. Not all aspects of social media will be right for your business:
- What is the difference between LinkedIn, Facebook and Twitter?
- YouTube is popular, but how can I create videos to promote my business?
- If I set up a blog, how can I use social media to attract followers?
- Check out other similar businesses and see how they use the web to promote their business
- Attend seminars and workshops on social media
- Read the articles in your Start-Up magazine
- Develop a social media strategy
- Learn how to use your chosen media
- Watch for updates, as things change frequently.
- Ignorance is not bliss
- Learning builds confidence
- Online learning offers flexible options for business
- Training is an investment in your future
- Training is tax deductable.