bizEDGE NZ - Unified Brand to bring digital signage content to a larger market


Unified Brand to bring digital signage content to a larger market

Unified Brand has announced plans to expand the market for their digital signage content through the Rise Vision content marketplace. The first of their data-driven signage applications were launched within Rise Vision's store this week and will be followed by many more, according to the company.

This launch marks the beginning of a collaboration between Unified Brand and Data Call Technologies. Data Call Technologies has been offering licenced dynamic infotainment content since 2002. Unified Brand now uses this infotainment as a starting point to create visualisations, packaged in a creative solution, providing for clients with digital signage content through an e-commerce solution.

Guy Tonti, Unified Brand president, says he is excited about this next venture for his company. He says, "Rise Vision's store offers Unified Brand a larger market for licencing and distributing content to digital signs nationally, even globally. We have offered our in-network clients the highest quality service and content development for over seven years and now our offering can appeal to a much larger audience of Digital Signage customers.

“As we expand our presence within the Rise Vision store, we look forward to the opportunity to assist a whole new customer base in the adoption of the technology and the effective application to their unique environment. Content is what makes this communication medium relevant and meaningful to its audience and we believe our content, previously limited to our private client network, can drive viewership."

Tim Vance, Data Call Technologies CEO, says he sees big things for the strategic alliance with Unified Brand.

"How many times can I preach that content is key to any successful Digital Signage network? Guy and his team bring years of content design and development experience helping to keep content fresh. This is a compilation of two unique and complementary proficiencies.

“We offer access to a large amount of great playlist ready content and data feeds, but it is often the packaging and delivery that can present challenges for new customer deployments. This is where I believe Unified Brand's specialty comes in with their distinctive flavour of Playlist Ready,” he says.

Unified Brand and Data Call plan to release many more Digital Signage applications to the Rise Vision marketplace, according to a statement.

"We have abundant access to information in today's world and simply need to deliver this information in meaningful, relevant and creative ways. Digital Signage is the perfect technology for this type of visual communication and storytelling. This collaboration illustrates that our two companies are dedicated to the growth and evolution of Digital Signage in support of data visualisation over the next decade," says Tonti.

All of Unified Brand's new content applications will be demonstrated in Data Call Technologies' booth at this week's Digital Signage Expo, booth C-11.

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