Story image

University of Auckland students win award for AdWords expertise

31 Oct 16

A University of Auckland duo took the Google AdWords accreditation process to a whole new level after they successfully increased traffic to a Warkworth-based website fourfold.

Students Phoebe Joiner and Daniel Talbot scooped the award for best campaign at a celebration event earlier this month. Representatives from Google and New Zealand tech companies also attended the event.

The Academy, which is run by Talbot's sister, benefited from a website revamp and AdWords campaign to boost the company's search engine ranking and presence on Google.

“Our campaign led to a four-fold increase in site visits and a number of new enrolments. It worked excellently because we were given complete access to change the website as we wished. She has been really pleased with the results," Joiner says.

Joiner is studying a conjoint Bachelor of Arts/Bachelor of Commerce in Management, Marketing, Politics and International Relations and Writing Studies. Talbot is studying a Bachelor of Arts, majoring in Psychology and minoring in Drama.

For the last four years, The University of Auckland has been running a free AdWords Accreditation Programme for students. The course also includes workshops on New Zealand digital media, online marketing, and running a real digital media campaign.

Google AdWords courses and exams cover a range of areas, including basic and advanced advertising. Setup, management and optimisation are part of the programmes in areas such as search, display, video, shopping and mobile advertising.

52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Spark Lab launches free cybersecurity tool for SMBs
Spark Lab has launched a new tool that it hopes will help New Zealand’s small businesses understand their cybersecurity risks.
Preparing for the future of work – growing big ideas from small spaces
We’ve all seen it: our offices are changing from the traditional four walls - to no walls. A need to reduce real estate costs is a key driver, as is enabling a more diverse and agile workforce.
Bluetooth-enabled traps could spell the end for NZ's pests
A Wellington conservation tech company has come up with a way of using Bluetooth to help capture pests like rats and stoats.
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."