Vend & Xero sign brand insight deal with Perceptive
Xero and Vend have both chosen an Auckland-based tech-based research agency Perceptive as their global insights partner – a choice that could help the Kiwi companies grow internationally.
Perceptive is working on driving brand health for Xero and Vend. While Perceptive will be working with each business independently, it believes there is ‘great synergy’ between the two businesses.
“Vend’s leading point-of-sale software integrates with Xero, and when used together they seamlessly combine retail inventory management with simplified cloud-based accounting software,” Perceptive states.
Perceptive CEO and founder Chris Pescott says his team is thrilled to be working with leading New Zealand companies to provide insights they need to grow on an international scale.
“Both Vend and Xero are prime examples of New Zealand companies that have changed the way businesses operate around the world. They have used innovative thinking and have created solutions that have truly simplified and streamlined business processes, and we are proud to be helping fuel their next phase of expansion,” he notes.
Perceptive is also doing extensive market research to inform both organisations about strategic decisions that serve international market and customer needs.
According to Xero’s global head of brand strategy and marketing James Kyd, Xero is delighted to work with Perceptive.
“We see Perceptive as a natural fit and are looking forward to continuing to work with them to drive strategic and actionable insights.”
Vend chief marketing officer Malcolm Phillipps adds that the partnership will give Vend more information about customers.
“Partnering with Perceptive will deepen our understanding of what retailers value when it comes to POS, and how well Vend delivers on this. Knowing that one of our respected technology partners, Xero, has also appointed Perceptive, gives us confidence in our decision to bring them on board and their ability to help us continue to grow globally.”
Perceptive has its own story of growth. Located in Auckland, the company joined Clemenger Group in mid-2017.
Its customers include Ray White, Trade Me, Paper Plus, OfficeMax, TAB, Jaguar, Brother, Contact, and Wesfarmers, amongst others.
So far the company has conducted qualitative research in more than 30 countries, conducted 500,000 surveys every month, and has access to more than 11 million consumers.