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Video game retailer sees sales increase from digital signage rollout

The world’s largest video gaming retailer, GameStop, is rolling out a Pan-European digital signage network to increase customer engagement and drive in-store sales through targeted commercial content.

The network is being powered by Signagelive, with the vendor’s system on chip and HTML5 software enabling Monaco-based Cedemo, who have supplied and installed the system, to provide turnkey digital signage solutions with HD capabilities.

Cedemo is Signagelive’s strategic channel partner for the retail market.

The network, which has been deployed across 1000 stores in five European countries so far,

The digital signage network is based on MBR-1100 media players, supplied by IAdea and powered by Signagelive’s SoC software.

The MBR-1100 is a powerful palm-size, device that supports HD video capabilities normally associated with high-spec Windows PCs.

Signagelive says using IAdea’s small form factor media players and Signagelive’s cloud based software, Cedemo has been able to roll out the network using already installed LCD TVs, resulting in significant infrastructure savings and reduced content update lead times.

Cedemo is creating promotion video content, such as marketing promotions for pre-order video games and GameStop unique offers, in multiple languages.

Using Signagelive’s enterprise-class management dashboard and user-friendly CMS, individual countries can create and schedule content playlists suitable for their target audiences and commercial goals, adapting to competitive and market developments almost in real time.

Alessandro Barchetti, GameStop Italy senior marketing manager says with three GameStop brands in Italy, dynamic tools to deliver engaging marketing messaging to clients are important.

“In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge,” Barchetti says.

“Our teams like it and sales have increased”