Story image

Video game retailer sees sales increase from digital signage rollout

10 Mar 2016

The world’s largest video gaming retailer, GameStop, is rolling out a Pan-European digital signage network to increase customer engagement and drive in-store sales through targeted commercial content.

The network is being powered by Signagelive, with the vendor’s system on chip and HTML5 software enabling Monaco-based Cedemo, who have supplied and installed the system, to provide turnkey digital signage solutions with HD capabilities.

Cedemo is Signagelive’s strategic channel partner for the retail market.

The network, which has been deployed across 1000 stores in five European countries so far,

The digital signage network is based on MBR-1100 media players, supplied by IAdea and powered by Signagelive’s SoC software.

The MBR-1100 is a powerful palm-size, device that supports HD video capabilities normally associated with high-spec Windows PCs.

Signagelive says using IAdea’s small form factor media players and Signagelive’s cloud based software, Cedemo has been able to roll out the network using already installed LCD TVs, resulting in significant infrastructure savings and reduced content update lead times.

Cedemo is creating promotion video content, such as marketing promotions for pre-order video games and GameStop unique offers, in multiple languages.

Using Signagelive’s enterprise-class management dashboard and user-friendly CMS, individual countries can create and schedule content playlists suitable for their target audiences and commercial goals, adapting to competitive and market developments almost in real time.

Alessandro Barchetti, GameStop Italy senior marketing manager says with three GameStop brands in Italy, dynamic tools to deliver engaging marketing messaging to clients are important.

“In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge,” Barchetti says.

“Our teams like it and sales have increased”

Better data management: Whose job is it?
An Experian executive’s practical advice on how to structure data-management roles within a modern business environment.
Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."
Meet the future of women in IT
Emily Sopers has just won Kordia’s first ever Women in Technology Scholarship, which was established to address gender imbalance in the information and communications technology (ICT) sector.
Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”