Loren Astridge, Web Mentor, Datum Connect, dropped by the Start-Up offices to talk about what small business should think about before they engage with a web developer.

Datum Connect began life in a three-bedroom South Auckland home.

The company is now a fully operational business in Auckland, employing between 16 and 22 staff and serving 800 small and medium sized businesses. Astridge says that business owners should think about the role that the website’s going to play within the organisation and where a website fits in strategically into the sales and marketing operations.

It’s also helpful to have a look at what your competitors are doing in the online space.

You can find out more about Datum Connect here.