bizEDGE NZ - VMob moving towards world domination

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VMob moving towards world domination

VMob, New Zealand’s multi award-winning mobile marketing company, is gaining momentum and continuing to expand around the globe.

The company has opened an office in New York, announced a lucrative agreement with McDonald’s Japan and has an expected Annualised Monthly Commitment Revenue (AMCR) increase.

“VMob is continuing to accelerate its activity in markets around the world - demonstrating the scalability of the platform and global appeal to retailers. The recent win in Japan and entry into the US market will underpin further expansion activity,” said VMob Founder and CEO Scott Bradley.

VMob’s expansion into the USA continues to accelerate, with the company firmly establishing itself on United States soil. Bradley has set up shop in the Lower Manhattan office - he will be at the helm for these first three months as VMob breaks into the US market. Mobile marketing solutions are in demand as every retailer in the US top 100 has deployed a mobile app, when two years ago only 40 percent of retailers fit into this category.

The company’s strong relationship with Microsoft will ensure VMob will receive technology support in the US and beyond.

The commercial agreement with McDonald’s Japan is major as this is the second largest market outside of the USA for the global QSR giant. While details of this deal are still under wraps, this is said to significantly grow the VMob presence in the Asian market and it’s estimated this will boost the VMob AMCR 11-fold.

Deloitte recognised VMob in the Fast50 awards in Auckland. Following an independent analysis from an esteemed panel of judges, the company won a ‘Rising Star - One to Watch’ award for notable potential for growth.

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