WeChat, a leading mobile social communication application for smartphones, has topped the GlobalWebIndex (GWI) Social Q4 2013 report in terms of growth with a record of 379% increase of users during the period of Q2 to Q4 2013.
GlobalWebIndex, a market research company specialising in online consumer behaviours, runs the world's largest study on the connected consumer, interviewing 170,000 unique individuals annually, covering 32 markets, representing 89% of the global internet audience.
GWI Social Q4, 2013 looked into social media adoption and usage across more than 30 global markets, surveying mobile internet users aged 16-64 on their active usage of social platforms between Q2 and Q4 20132.
The results demonstrated the leading position of WeChat in terms of growth with the estimated audience number growing by 379%.
“We are very pleased with the most recent GlobalWebIndex’s survey results. In 2013, WeChat experienced a significant jump in popularity in international markets," says Poshu Yeung, Vice President of International Business Group, Tencent.
WeChat innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing social app with over 100 million registered accounts internationally.
An all-in-one app that enables users to add friends with several innovative features, these include highly convenient and reliable QR code scanning, phonebook and location-based connection services such as "Hold Together,” “People Nearby” and “Shake.”
The platform facilitates social interaction with real-time “Walkie Talkie,” “Voice Call,” and “Video Call.”
Supported on data networks and Wi-Fi, WeChat makes it easy to stay connected with friends anywhere, anytime. Users can choose to communicate and share photos one-on-one, or within their closed social network through “Moments.”
The popular WeChat Sticker Shop has a variety of fun animated emoticons to express any emotion.
Also, with a host of addictive WeChat Games, users can play and challenge their friends on the move, share scores and even find competitors nearby.
WeChat is available free for download on Android, BlackBerry, iOS, Symbian and Windows operating systems.