bizEDGE NZ - Xero fuels small business growth with new App marketplace


Xero fuels small business growth with new App marketplace

Xero, one of the fastest Software as a Service growers in the world, unveiled a new App Marketplace, providing a one-stop-shop for cloud apps that connect to the world’s leading accounting software. This is a major step towards creating the world’s leading App Marketplace for millions of small businesses and the tens of thousands of app developers globally.

Small businesses are increasingly looking for simple and easy ways to connect their accounting software to apps that help them run their business more efficiently, with a 60% increase in the number of businesses using apps in Xero’s ecosystem.

More than a quarter of Xero’s 717,000 customers now use one or more of the 500 apps, available in the new ecosystem. The App Marketplace makes it easier for small businesses to find the right app for their business requirements and industry.

Xero’s research also shows that adding the right technology can significantly impact a business’ annual net profit. The open app ecosystem gives small business and their advisors the opportunity to select the technology that best results their unique needs and requirements as they grow, instead of locking them into a ‘one size fits all’ approach. Small businesses can search by industry or app function to find the tools they need and see what they didn’t even know existed.

The researching tools are the most popular app category in Xero’s ecosystem. Expense management apps follow as the second most popular.

Brooke Anderson, Xero’s Global Ecosystem Manager, says “Our ecosystem has exploded to over 500 integrations today. We’ve invested heavily in maintaining an open platform, giving our customers access to tools to run their entire business operations, that connect and share data with Xero. Our new marketplace makes it as easy as possible for our small business customers and their advisers to find exactly the right app for their unique business needs.

Xero has invested heavily in maintaining an open platform and small business customers aren’t the only ones reaping the benefits. It has become a competitive advantage not only for Xero, but for many of its ecosystem partners. Building on Xero’s open API gives technology start-ups instant access to a global customer-base in the cloud.

Vend’s CEO, Alex Fala says, “Xero’s new App Marketplace is an exciting development, making cutting edge technology even more accessible to small and medium businesses. We’re delighted to be featured with Xero as the leading total solution for retailers, and we’ve invested heavily in making our integration a truly world-class offering."

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