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Yahoo's business blueprint expected today

25 Sep 2012

New Yahoo CEO Marissa Mayer is expected to unveil her business blueprint today as she plans to turn around the struggling company.

As the honeymoon period draws to a close since her July appointment, internet sources say Mayer will produce her vision for Yahoo with raising employee morale and investor cash key drivers for the former Google executive.

The proposal is set to take place during a companywide meeting at Yahoo's Sunnyvale, California HQ, according to All Things D.

The website alleges an internal memo within the company reported that Mayer met with Yahoo's board of directors twice last week and is expected to hold two meeting (both AM and PM) on Tuesday to detail her plans.

Yahoo have declined to comment on the report, which comes a week after the company vowed to return US$3.65bn to shareholders after the closing of their multibillion-dollar sale of half its assets in China’s Alibaba Group.

Mayer made the announcement, offering 85% of the deal’s worth to company shareholder’s with Yahoo keeping around $650m.

In what seemed a busy week for the pregnant CEO, Mayer also ditched employee's BlackBerry devices, instead offering a range of top quality smartphones as the company seeks to lift working morale.

The move sees all full-time and part-time workers given a new list of phones to chose from, including the newly released iPhone 5, Samsung S3, HTC One X and Nokia Lumia 920.

But despite a promising start to life in her new role, Mayer's first true test will come from her ability to persuade everyone connected with Yahoo they can turn around the ailing company.