Story image

Yamaha Music customers get interactive with digital signage

21 Jan 2016

An interactive digital signage network created by Signagelive and design and creative services agency Mindbomb, is being used by Yamaha Music to promote and support product launches and artist appearances as well as for on-demand staff training – and as a closing tool.

The offering includes the deployment of a company-wide digital signage network and a purpose-built web application for smartphones that allows customers at stores across Europe to interact with instore promotions and browse different music genres using their smartphone’s web browser, increasing customer engagement and improving overall sales.

Signagelive says it incorporated Mindbomb’s purpose-built web service and smartphone interface into the core technology platform to provide a centralised digital signage network with interactive functionality, providing a seamless retail experience for customers.

Signagelive’s cloud-based CMS enables remote deployment and scheduling of content updates, enabling the Yamaha to generate campaign content that would otherwise have been logistically impossible or cost prohibitive with traditional media.

Out of hours, the network is being used to provide staff with on-demand staff training, with material created, scheduled and distributed on a local, regional or national basis, depending on requirements, using Signagelive’s scheduling tools.

Jason Cremins, Signagelive chief executive, says the Yamaha retail application demonstrates the ‘true flexibility’ of the company’s digital signage platform.

“Our cloud-based software has enabled Mindbomb to incorporate interactive functionality onto Yamaha’s digital signage network without needing to replace already installed displays, thus maximimising Yamaha’s investment and taking its digital marketing capabilities to the next level,” Cremins says.

Yamaha says the benefits of the network have been ‘many’.

“Particular highlights, however, have been for store staff to use the digital signage network as a closing tool as well as for B2B training and awareness,” a European director of Yamaha’s Pro Music division says.

“Where the benefit significantly lifts is the ability to dynamically address consumers while in store and give them access to extra information at their leisure via their personal control should they require it.”

So far the digital signage network has been deployed across more than 25 instore screens in Yamaha Music’s larger retail partners in the United Kingdom, Germany, France, Spain, Italy and Scandinavia.

Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Kiwis know security is important, but they're not doing much about it
Only 49% of respondents use antivirus software and even fewer – just 19% -  change their passwords regularly.
Instagram: The next big thing in online shopping?
This week Instagram announced a new feature called checkout, which allows users to buy products they find on Instagram.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.