Story image

Is your business ready for mobile first indexing?

18 Jan 2018

Article by Techwood Consulting partner Chad Crowe

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing.

Testing has already begun with a small number of websites in preparation for a change-over later this year.

Mobile-first indexing means that Google will use the mobile version of your website for indexing.

Indexing happens when Google sends its robots to crawl your site.

What the bots find determines in part how your site ranks on search engine results pages.

With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version.

This change could have a significant impact on one’s business.

Therefore, being proactive to mobile-first indexing is critical to maintaining a businesses’ visibility in search engine rankings.

Here are a few tips to help you to get ready for mobile-first indexing.

Check analytics

See what percentage of your website traffic comes from mobile devices. Analyse the trend.

Is traffic from mobile increasing while desktop traffic is decreasing?

Make sure your site is mobile friendly

A mobile-friendly site looks good and loads fast on a smartphone.

Its content should be crawlable by Google’s bots.

If there is no mobile version of your site, Google will crawl the desktop version.

However, not having a mobile-friendly website may negatively affect rankings.

On the other hand, a site with an optimal mobile experience could see a boost in its’ ranking.

Be sure to check images, videos, and text to make sure content can be crawled and does not slow down page load speeds.

Prioritise mobile for SEO and other digital marketing efforts

Google won’t penalise a website for having a robust desktop version (with lots of indexed pages) and a thin mobile site.

However, if you have a separate mobile site, now is a good time to make sure that it has as much relevant content as the desktop version.

If your site is fully responsive, concentrate on the user experience (page speed, navigation, design).

Better data management: Whose job is it?
An Experian executive’s practical advice on how to structure data-management roles within a modern business environment.
Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."
Meet the future of women in IT
Emily Sopers has just won Kordia’s first ever Women in Technology Scholarship, which was established to address gender imbalance in the information and communications technology (ICT) sector.
Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”