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Forrester names Adobe leader in enterprise marketing and campaign management
Forrester included seven vendors in the report, evaluating each vendor across 40 criteria.
Cadence is key to being heard - Fairfax Media CMO
“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."
It’s not just about the weather: put your emails in context
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.