Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

“The company's top competitors have all dramatically increased their advertising budgets."

“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."

“In short, the days of getting widespread reach for free are almost over for most brands."

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

“Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal & consistent experience that delights customers."

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

If you’re looking to promote your next event, go no further than Techday - we have a number of powerful tools to aid your campaign.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

The penetration of technology and e-commerce is increasingly pronounced in small and medium enterprises (SMEs).

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.

"Enterprises need to embrace the online advertising market, which is becoming a key promotional channel to market for enterprise marketers."

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.

Search engine claims every second New Zealander now owns a smartphone as Kiwis become more mobile than ever before, but warns smart advertisers need to follow their lead.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?

Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.

New media still well behind traditional stalwarts like TV, magazines and newspapers – but the gap is closing.

Unique advertisement uses facial recognition software to accept women and turn away men.

Online advertising report pinpoints smartphones as the growth channel for the future.