The company has chosen the tagline “Pretty. Freaking powerful” as the tagline – and it’s not too hard to see why.

Featuring up to 18-core processors, 22 teraflops of GPU performance, fast storage & advanced I/O.

Apple stepped forward recently to confirm that it will release new iMacs later this year and a “completely rethought Mac Pro" later in the future.

The new wireless accessories include the Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2.

The new iMac by Apple has been released, and the Retina 5K display features 14.7 million pixels, which is the world’s highest resolution display.

Apple has today introduced a new 21.5-inch iMac, designed to make the all-in-one desktop more affordable as an entry-level Mac product.

Apple has ramped up its environmental efforts across the world, with every Apple Store now taking back and recycling any unwanted Apple products, responsibly and for free.

OneNote for Mac has become the most popular free Mac app in the App Store in a single day, besting OS X update Mavericks, which was released in October.

Apple has purchased the photo technology startup SnappyLabs, which makes the SnappyCam app.

Cupertino updates iMac with fourth generation Intel quad-core processors, new graphics, next generation Wi-Fi and faster PCIe flash storage options.

"The most advanced desktop Apple has ever made" to start shipping in December.

Apple unveils the "most advanced desktop it has ever made."

So how do the specs stack up?

This morning Apple announced a new range of iMacs starting from just $1,999

A new high-speed port is rumoured for inclusion on the new Apple iMac range of desktop computers.

Service Pack 1 to feature increased stability, security and improved Outlook syncing support.