eCommerceNews New Zealand - Technology news for digital commerce decision-makers

B2B Marketing stories

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TechDay's Editor interviews: What you need to know
Last month
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techday
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b2b marketing
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faq
When preparing for an Editor interview with our team, here is the basic information you should know.
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PPRO confirms key appointments ahead of new growth era
Last month
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martech
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commerce systems
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partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
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Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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bi
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big data
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cdp
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
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Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
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cx
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martech
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compliance
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
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Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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cx
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martech
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forrester research
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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seo
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creative technologies
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
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b2b
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sales
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b2b marketing
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
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Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cfo
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it industry
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
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Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
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martech
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commerce systems
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b2b marketing
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
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Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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PPDS appoints Alison Maxson as Marketing Manager
Mon, 14th Mar 2022
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edutech
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b2b marketing
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workplace
Alison Maxson leads at AVIXA Women & heads PPDS marketing in NA.
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Video: 10 Minute IT Jams - Who is Seismic?
Fri, 16th Apr 2021
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cx
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martech
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b2b
Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.
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B2B marketing: Solving the big five challenges
Mon, 1st Mar 2021
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martech
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digital marketing
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b2b marketing
Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.
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Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Personal touch goes a long way for B2B customers, study finds
Tue, 21st Apr 2020
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crm
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cx
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martech
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
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Seismic bolsters APAC operations with raft of new executive appointments
Wed, 18th Dec 2019
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forrester research
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recruitment
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digital marketing
Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.
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Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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cloud services
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martech
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business
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
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Adobe completes US$4.75b Marketo buyout
Thu, 1st Nov 2018
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big data
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bi
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martech
Adobe seals a £3.82bn Marketo deal aiming to lead in global customer experience management.
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Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
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big data
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bi
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martech
Adobe snaps up Marketo for £3.57bn, boosting B2B marketing clout.
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How to market to B2B technology buyers
Wed, 20th Jun 2018
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digital marketing
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b2b marketing
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the channel institute
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
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Avnet has a new look following 'Reach Further' launch
Thu, 6th Apr 2017
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iot
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b2b marketing
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branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
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Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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big data
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data analytics
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bi
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
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Are you a robot? Software nightmares in online marketing
Sat, 1st Jan 2011
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martech
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seo
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creative technologies
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.
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I'm forever blowing bubbles
Tue, 1st Aug 2006
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bi
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big data
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martech
Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.