Contextual marketing stories
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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big data
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bi
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martech
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.