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Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
Exclusive: How metrics are becoming everything in marketing
Client research across New Zealand and Australia has shown that clients value being able to track the success of their media campaigns and measure the effectiveness of their teams.
Isentia re-structures organisation, launches new brand and new data insight led services
Investments include the launch of ‘Stories’, an additional capability within its MediaPortal platform, which was recently upgraded.