Results:

Marketing

These search results are from across the Techday Network of sites
19 Sep
Study finds social media for businesses is more than just marketing
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
07 Sep
Artificial intelligence: Marketing's new best friend?
AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.
16 Aug
Former Google exec joins HubSpot as APAC managing director
“There is a huge opportunity for us to help SMBs adopt the right marketing, sales, and customer services strategies," says Nizami.
30 Jul
Google Marketing Platform bridges gap between analytics & marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
25 Jun
Unlocking legacy assets with an internal digital platform
Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.
20 Jun
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
07 Jun
Data is the power behind effective marketing - Research
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
25 May
Cloud marketing company Seismic acquires key competitor
Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.
18 May
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
30 Apr
Kiwi tech marketers strengthen position by banding together
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
23 Apr
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."
06 Apr
OneAffiniti launches new partner services, unveils brand refresh
The new services include a digital lead hub and a Linkedin social plugin.
26 Mar
Breaking down silos: Why marketers must reimagine their approach to data
cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.
09 Mar
APC by Schneider Electric looking to fill channel role after new promotions
The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.
02 Mar
Ivanti gives its partner program a significant refresh
Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).
09 Feb
Telstra facing potential legal action over DCB services withdrawal
Sydney-based digital marketing provider Impelus says the decision to axe Direct Content Billing will have a 'material impact' on their revenues.
08 Dec
NZ partners missing customer opportunities because of outdated marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.
28 Nov
HPE’s cloud ecosystem marketplace now the world's largest
The enterprise vendor has taken an unusual role in brokering in the new hybrid cloud enterprise world.
23 Nov
Gallery: Macquarie Telecom takes partners sky high
Patrons of Macquarie Telecom were treated to amazing views of Sydney Harbour, wining and dining 50 feet above ground at the rocks.
23 Nov
$50,000 of marketing services being given away by Techday
Enterprise and IT decision-makers use this time to set crucial plans in place to start off the new year on the right foot.
17 Nov
Research: how to respond to changing customer expectations
What does a successful business look like today?
20 Oct
New collaboration focuses on getting more women in tech
There’s a new collaboration in Australia and it’s all about helping women catapult their digital skills and futureproof their careers.
18 Oct
Adobe Advertising Cloud deploys initiative to deliver fee transparency
Adobe says the partnerships will address an industry-wide issue of cost transparency for marketers.
28 Sep
Oracle Data Cloud launches Australian audience data solution
This announcement marks the first availability of Australia-specific audiences from the Oracle Data Cloud.
Whitepaper: How to explain why IT security needs more budget
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A step-by-step guide to starting the security discussion with your executives
Your organisation has “jewels” in your servers and critical endpoints: Data.
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Infographic: Why an outdated unified comms solution hurts your business
Seventy-one percent of IT professionals say their organisations use multiple communication or collaboration solutions unnecessarily.
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The features that should be front and centre when evaluating SIEMs
According to Frost & Sullivan, SIEM can either be an enabler or a retardant and there's a thin line between the two - here's the key attributes.
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Review: Cut through the noise with AI-driven threat analytics
SANS has provided an independent review of a new AI analytics solution designed to rescue businesses 'drowning in data' from SIEM platforms.
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