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HubSpot has added targeted SMS messaging capabilities within its customer relationship (CRM) application, thanks to a partnership with SMS technology provider MessageMedia.More

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.More

“If you’re short on budget and time, you have to box smarter. That means using what business data you can stitch together."More

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.More

Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.More

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.More

The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.More

Paul Stoddart has been appointed chief marketing officer, a role in which he will be responsible for overseeing Epicor’s global marketing strategy, including corporate marketing, field marketing, and teleprospecting.More

The Federated Data Access (FDA) connector integration is part of the Adobe Experience Cloud and enables joint customers to analyse data from Adobe Campaign on Snowflake’s integrated cloud data platform.More

While savvy businesses understand engaging with customers in their own environments makes sense, the path to making these meaningful connections with customers is not always easy.More

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.More

Partnership struck to help drive customer engagement for APAC brands.More

“Paula has a wealth of marketing experience spanning leading technology organizations of varying size and market stage," says the company's CEO.More

“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."More

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.More

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?More

Client research across New Zealand and Australia has shown that clients value being able to track the success of their media campaigns and measure the effectiveness of their teams. More

There are almost 700 Australians with the job title of ‘chief storyteller’, according to LinkedIn.More

Marketers should consider three things when they confront the ‘incoming headwinds of digital disruption’:  Organise, optimise, and optimism.More

Karen Walker and Sharon L. Heck joins the company's executive team.More

As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.More

The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.More

Shutterstock Elements includes more than 3,000 cinema-grade video effects, including 4K lens flares, transitions, visual effects, film overlays, video kits and more.More

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.More