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The Federated Data Access (FDA) connector integration is part of the Adobe Experience Cloud and enables joint customers to analyse data from Adobe Campaign on Snowflake’s integrated cloud data platform.More

While savvy businesses understand engaging with customers in their own environments makes sense, the path to making these meaningful connections with customers is not always easy.More

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.More

Partnership struck to help drive customer engagement for APAC brands.More

“Paula has a wealth of marketing experience spanning leading technology organizations of varying size and market stage," says the company's CEO.More

“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."More

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.More

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?More

Client research across New Zealand and Australia has shown that clients value being able to track the success of their media campaigns and measure the effectiveness of their teams. More

There are almost 700 Australians with the job title of ‘chief storyteller’, according to LinkedIn.More

Marketers should consider three things when they confront the ‘incoming headwinds of digital disruption’:  Organise, optimise, and optimism.More

Karen Walker and Sharon L. Heck joins the company's executive team.More

As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.More

The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.More

Shutterstock Elements includes more than 3,000 cinema-grade video effects, including 4K lens flares, transitions, visual effects, film overlays, video kits and more.More

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.More

Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.More

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”More

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.More

Plenty of people hope their app will make them rich, but only a few apps ever make it.More

Zoho announced its new marketing platform that executes marketing campaigns across multiple channels.More

By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.More

A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.More

40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.More