The latest in entrepreneurial technology news for Kiwis
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Online shopping to reach tipping point this Christmas
"With more Kiwis shopping online than ever before it makes sense for online retailers to look to increase their marketing reach and improve their advertising return on investment."
Black Friday fraud: Who foots the bill?
“Given the incredibly high volume of transactions over the coming weekend, and indeed the whole festive period, often merchants will accept that fraud will be higher than usual."
Black Friday alert: Financial botnets targeting e-commerce apparel sites
Black Friday is arguably the most anticipated retail sales period in the world, when brands offer consumers the largest discounts and promotional offers.
Kiwis need to prioritise online security during Black Friday sales
"Although fake sites and scams have become more sophisticated over time, it’s not that hard to protect yourself."
Social commerce growing in South East Asia markets
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."
Online retailers adopting AI high rates, but still have room to improve
"Retailers are not usually technology experts. However, with new developments in AI and ML, it's gotten easier to quickly improve site performance without being a search expert."
Buy Now Pay Later users ditching their credit cards
"Buy Now Pay Later has changed the face of the way we pay for goods."
Mighty Ape offers Afterpay in New Zealand - finally
More than 350,000 New Zealand customers will now be able to use Afterpay, which is a ‘buy now, pay later’ service – finally. Previously it was only an option for Mighty Ape's Australian customers.
Much-anticipated Kiwi e-commerce platform launches
"Kiwis spent $4.2 billion online last year, and that figure is only going to get bigger."
Australian online purchasing lags behind global counterparts
“Despite the increase in digital users, our research shows consumers don’t feel they have everything they need."
Instagram: The next big thing in online shopping?
This week Instagram announced a new feature called checkout, which allows users to buy products they find on Instagram.
As online GST looms, Kiwis aren't too fussed about it
A recent Canstar Blue online shopping consumer poll found that only 29% of 1659 respondents will be put off buying things from international websites.
Samsung & Trade Me offer AI-powered shopping
The smartphone camera & AI-powered tech, Trade Me says, is a ‘glimpse into the future of shopping’.
Startup launches online marketplace for lending items in AU
Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.
How to stay safe when shopping online
Online shopping is a great way to avoid the crowds – but there are risks.
Don't let criminals ruin your online shopping
It’s that time of year again. Not only have New Zealanders developed a bit of a taste for sales like black Friday and cyber Monday, the holiday season is well upon us.
How online retail businesses need to bundle security into customer experience
E-commerce sites, in particular, are increasingly targeted by hackers due to the sensitive payment card information.
Cyber criminals using lookalike online shopping domains to phish buyers
Because they point to malicious online shopping sites that mimic legitimate, well-known retail websites, it makes it increasingly difficult for customers to detect the fake domains.
AR, VR ready to roll out and revolutionise retail - GlobalData
AR and VR technologies are reshaping the retail landscape by improving customer experience both in-store and online.
Online retail giant’s Australia launch shakes local market
“The company's top competitors have all dramatically increased their advertising budgets."
Adobe announces innovations for retailers in Adobe Experience Cloud
It’s critical for retailers to deliver an exceptional, cohesive experience along the entire shopping journey.
Westpac and Paymark team up to evolve digital payments
“Online EFTPOS enables consumers to use their mobile banking app to securely purchase goods and services online..."
Beware online shoppers, your details may not be safe
Mastercard has reminded Kiwis that any time is a great time to think about their online security...
Top tips for using big data to your advantage this holiday season
It is important you research the market to ensure that you can beat the competition and sustain long-term growth.