eCommerceNews New Zealand - Technology news for digital commerce decision-makers

Pureprofile stories

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Australians flock to loyalty programmes amidst living costs surge
This month
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cx
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loyalty programmes
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qantas
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.
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High costs & lack of infrastructure hinder EV adoption in Australia, NZ
Thu, 2nd Nov 2023
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cartech
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tesla
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toyota
High upfront costs, inadequate charging stations, and 'range anxiety' are impeding EV adoption in Australia and NZ.
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Australians anticipate a frugal Christmas amid inflation pressures
Tue, 17th Oct 2023
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christmas
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inflation
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nz
Australians are expected to tighten their belts this Christmas, with 65% planning to spend less and buy fewer gifts, a new report finds.
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Pureprofile’s Audience Intelligence maps retail trends
Mon, 27th Feb 2023
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bi
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big data
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saas
The report covers retail spending from Boxing Day to the back-to-school period, revealing customers holding back on discretionary spending amid rising costs.
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Pureprofile appoints Anna Meiler as APAC Data & Insights Managing Director
Fri, 11th Nov 2022
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sales
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market research
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digital marketing
Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.
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How to use smarter data to reach tomorrow's consumer
Mon, 30th Sep 2019
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bi
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big data
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crm
Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.